VP of Design, Research & Content Studio. Owned the creative direction and strategy for 3 digital platforms, directing 3 managers and ~20 person team across product design, user research, and editorial content. Helped define the strategy and lead research to understand the needs of each of our users: therapists, coaches, businesses and end users. Key projects include: a dedicated app focused on kids 13-20 years old, a 2-5 year Product Vision narrative, updates to onboarding for the consumer app.
Kids App
Ask: Prototype a new mental health app designed for kids. Deliverables: Various prototypes tested in rolling research with real kids.
Short form videos for kids to engage with and journaling prompts for mental health check ins
Customized profile with mood tracker, milestones and custom theming
Product Vision
Ask: Set a 2-5 year clinical product vision and begin to bring those products ideas to market. Deliverables: 3 narrative storyboards outlining the opportunities, along with GTM materials. Below is one of the customer narratives.
Onboarding
Ask: Update the onboarding flow for the consumer app to catch people currently in crisis, while making topic selection and user preferences more engaging. Deliverables: Updated onboarding flows that get more users through the funnel.
Ability for users to choose how they want to onboard, with access to crisis resources
Topics redesigned for better usability and updates to the mental health questionnaire